Westin is a strategic, process-driven product leader with a background in design and architecture. He has a knack for data and is driven to build great products for real human people.
Director of Product
Leading product to develop the best management solution for small to midsize construction businesses.
Senior Product Manager
Senior Product Manager at Wheels Up, a private aviation and luxury travel company.
Launched a mobile app, redesigned from the ground up for both iOS and Android, that allowed for release-free content management and delivery.
Led and successfully launched a complex, multi-stakeholder redesign of a reservation management platform that touches every aspect of operations, from customers booking in our mobile app to pilots in the cockpit.
Handled all aspects of product delivery including requirements gathering with stakeholders, developing designs and testing them with users, writing user driven acceptance and technical criteria.
Led an agile scrum team that delivered 18 significant releases over a 12 month period.
Product Manager
Product owner of Designer Pages, an B2B Enterprise SaaS platform targeting interior design & architecture firms.
Created a customer success plan that increased free-to-paid user conversion by 42%.
Designed, developed and launched DP Sync, an API driven plugin for AutoDesk Revit, with monthly active usage increasing by 75% since launch.
Doubled per user revenue and increased total subscription revenue by 164%.
Product Manager
Led the development of Hangar, an API-driven, virtual and real-world drone management tool for Dronesmith, a Techstars IoT startup focused on drone hardware and software technology.
Developed product roadmap, established KPIs, and grew Hangar beta to 600+ users in first month.
Participated in an AT&T IoT Mobile Hackathon that led to a collaboration with MapQuest and What3Words.
Architectural Designer
Worked as technology lead on multiple large-scale projects with multi-disciplinary teams for a world-renowned, award-winning architecture firm founded by I.M. Pei.
Introduced VR visualization technology to firm leadership, and developed company-wide documentation and staff training to integrate the technology into existing workflows.
Developed VR walk-through for built work: Tivoli Hjørnet located at Tivoli Gardens in Copenhagen, Denmark.
Managed and designed multiple projects in Revit from design concept to construction documentation phases.
National President
Set strategic vision for over 150 university chapters as national president of the AIAS, an internationally recognized architecture student leadership organization.
Built, empowered, and mentored 10 volunteer committees, and organized and led quarterly board meetings.
Sat on American Institute of Architects Board of Directors.
August 2008 - May 2013
Bachelor of Science, Architecture
Participated in the 2013 Solar Decathlon, a student-led competition of 20 global teams that design and build an ultra-efficient, solar-powered home. Our project, Desert Sol, placed 2nd overall.
Minor in Solar & Renewable Energy Policy.
August 2006 - May 2008
Associate of Business
Established a foundational understanding of business administration and management.
Coursera
Google UX Design Specialization
Having always had a deep interest in design and UX, I took this course to refresh and enhance my product skillset. The case studies shared on this site were developed as part of this program.
Google Digital Marketing & E-commerce Specialization
I took this course to help expand my product marketing knowledge, getting a good foundation of what Marketing teams need in order to successful market a product.